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1. Bookmarks: 0 Measure Ppc Advertising The efficiency of any program, plan or campaign is known by the results it achieves. The result of a PPC advertising campaign would be to increase the sales of the products/services it advertises. It is said in Quality Management, “If it can’t be measured, it can’t be achieved”. So the advertiser would have to measure the results to know the success of his program and therefore to take actions based on that.

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LinkedIn Recommendation: Wade Davis - Search Engine Optimizer at Blammo - I had Teo do some research for me a few weeks ago and hired him again. If he doesn't know something, he tells me right up front and somehow finds it in a few seconds while we are on the phone, "oh, wait a minute.. I know now! Just found it. Now we both know" - The guys is just funny! It's great working with Teo! Highly recommended! - March 17, 2012, Wade was Teo's client

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